Passion
"Two words: data translation. I'm wired to be inquisitive. My analytic approach to strategy inspires the development of unique solutions for clients."

History
Bill has been with Targetbase for 12 years. Prior to Targetbase, he was a research analyst at Whittle Communications, where he rose to marketing director for the company's Channel One News Network.

Current Focus
Every day, Bill and his team are tasked with finding hidden insights that provide that vital consumer connection. Stepping up to that challenge is what gives our clients an edge in the marketplace.

Inspiration
"Moments of discovery—those "aha" moments when you connect the right dots and the picture comes into view."

Passion
"I love building collaborative and curious teams that know how to translate data into outstanding ideas."

History
Prior to joining Targetbase, Kimberley served as creative director of Canada's largest agency, MacLaren McCann Direct and Interactive (now MacLaren MRM).

Current Focus
Kimberley taps into the data and analytics powerhouse at Targetbase, and uses those insights to make brand experiences personal and more relevant.

Inspiration
"Geo-based social networking is amazing. The possibilities it opens up for our clients to reach out and connect seem endless."

Passion
"The intersection of our value proposition and our financial objectives. I'm passionate about delivering real and relevant financial solutions."

History
Prior to joining Targetbase in 2005, Eric spent time at several professional service companies including Rapp Collins and Arthur Andersen.

Current Focus
Eric is constantly focused on ensuring that Targetbase remains financially attractive, in every respect.

Inspiration
"The evolution underway in our industry. The opportunities for our clients and for Targetbase are immense."

Passion
"Fueling the growth and success of a client's business. Marketers are just beginning to discover the potential of the digital space in helping them grow customer value. The digital space is generating more data than marketers know what to do with. I believe that Targetbase, because of our historical approach to data, is in an excellent position to lead the marketplace in digital intelligence and execution."

History
Mark Joined Targetbase in 2005 as Executive Vice President of Client Service, was promoted to President in 2008, then to CEO in 2010. Before joining Targetbase, he served as president of Canada's largest agency, MacLaren McCann Direct and Interactive (now MacLaren MRM). Mark's career also includes time with Wunderman Worldwide and Rapp Collins.

Current Focus
Mark is focused on delivering customer engagement solutions to clients.

Inspiration
"I'm inspired each day by our people. Whether it's an innovative strategy our teams have figured out, a new hire I meet, or discovering that our first-floor pool table mysteriously showed up on the fourth floor one Monday morning. It's never boring at Targetbase."

Passion
"Understanding a client's needs, work-style and culture, and then assembling the team that's best suited to make each client successful."

History
Prior to joining Targetbase, Robin lived on the client-side in brand, direct marketing, and catalog industry roles.

Current Focus
Robin oversees our East Coast office and the client engagements based there. She is also the senior management sponsor of Targetbase's growing healthcare business. Robin ensures that our integrated services and talent are leveraged to improve clients' business results and to positively impact patients' lives.

Inspiration
"Collaboration energizes and inspires me—with clients, teams, individuals, even my family. When people have the chance to pool their strengths and their thinking, amazing things can happen."

Passion
"Using the strength of the Targetbase business model—combined with a virtually boundless digital landscape—to deliver customer engagement solutions."

History
Beth recently returned to Targetbase after serving as Senior Vice President/ Managing Director of imc2.

Current Focus
Beth sees that insight is pulled from customer knowledge and applied to solving business problems. She also ensures that our client solutions fully integrate the power of data-driven insights, engaging creative, and accessible, efficient technology.

Inspiration
"What I am currently curious about: Leveraging crowd sourcing as a way of evolving consumers into brand participants."

Passion
"Creating technology solutions that enable marketing strategy by transforming raw consumer data into insight and action."

History
Ed first joined Targetbase in 1989 as a database analyst and has over 12 years with the company working in analytic and technology roles. He recently returned to Targetbase from Merkle Inc., where he was Sr. Vice President of Technology Consulting and Solution Development. Ed's career also includes 8 years with Rapp Collins Worldwide.

Current Focus
Ed is all about driving profitable client marketing programs. He pools the strengths of his highly focused tech teams to build enabling technology foundations, which transform raw data into that golden business intelligence.

Inspiration
"The power consumers have at their fingertips across the digital landscape is exciting to me. It opens up the door to new possibilities for marketers to leverage innovative and disruptive technologies to reinvent the value exchange between client brands and consumers."

Passion
My passion is to coach people to be the best they can be.

History
Before joining Targetbase in 2000, Genine was a Senior Vice President of HR, leading a national administration and communication center for a 14,000-employee health care agency. She has focused her career leading the development of large scale HR solutions for multiple industries. She is also a Professional Certified Coach recognized by the International Coach Federation.

Current Focus
Genine's current focus is to enable growth through building high performance teams of employees.

Inspiration
I am inspired by the moment an employee realizes their strengths and are energized to move forward.

Passion
"I love meeting with potential Targetbase clients, understanding their needs, and in a nutshell, driving the success of their marketing efforts."

History
Prior to joining Targetbase, Rod served as marketing director, client engagement manager, and president of a database agency.

Current Focus
Rod feels that finding the right fit and establishing a partnership is the formula for great things to happen. He considers himself fortunate that his current focus is also one of his passions.

Inspiration
"Finding new ways to help companies unlock the power of the data they already have about their customers."

Passion
"It's all about outcomes. I'm passionate about reaching conclusions through the process of logical thinking. I love collaborating with clients. Working with them to produce real and positive results is a total rush."

History
For nearly 10 years, David has dedicated himself to making Targetbase a world-class direct, datatbase and digital marketing agency. Being described by Forrester as the "Agency of the Future" in 2006 and 2008 were two especially "proud parent" moments for him. David has logged more than 30 years of service as a leader of Omnicom agencies.

Current Focus
As Chairman of Targetbase, David is dedicated to being the best possible coach and mentor to our clients and our management team. He wants to continue refining the "Targetbase Way" of locating critical insights from all kinds of customer data, then leveraging those insights to change customer behavior.

Inspiration
"I love checking in with industry blogs and other conversations online and in print to stay up on things in the direct-to-consumer world. But I'm infinitely fascinated by the fact that what people are thinking, doing and consuming fuel constant change in the marketplace. I'm proud to say that I am an active consumer. You have to be frequent shopper to understand what's really going on in consumers' minds, and I definitely am."