Core Platfrom Enabling
Technologies for Marketing Execution
The most brilliant insights are of no value if you can't execute against them. The execution of data-driven marketing can seem complex to some. But at Targetbase we take out the complexity by enabling marketing execution through a combination of best-in-class technology tools coupled with tried and proven processes. With best-in-class approaches to data integration (ensuring data integrity), campaign management (automating data-driven campaigns), and digital delivery, Targetbase allows our clients to take advantage of the customization and data capture opportunities in email, web, social, and mobile, without worrying about the complexity.
From analytical data structures to online dashboards, our solutions are built to put the right intelligence in the right hands at the moment of need.
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Ensures integrity, compliance, and overall trustworthy data by using proven processes of data standardization and hygiene, consumer matching, de-duplication, marketing ID assignment, data consolidation and optimization, NCOA processing, data overlays, field transformations/conversions, and required suppressions for all data sources that flow into the database.
Customer Data Integration
Enables execution of all consumer communications and responses including multiwave, multichannel campaigns, triggered communications, variable messaging and test/control tracking. A rich set of meta-data is tracked including campaign logistics, analytical KPIs, reporting variables, and data around creative segment variations. This meta-data enables performance monitoring and campaign optimization.
Campaign Management Solutions
A leading global permissions-based email marketer, Targetbase provides our clients the seamless ability to deliver best-in-class solutions to fully automated customized multitouch email campaigns (all with world-class design, best practice execution, and optimal measurement and design).
A business rules engine that defines and maintains the connection of each consumer with the appropriate content choices and offers supporting differentiated, relevant communications. This engine sits beneath websites, call centers and other applications, enabling the most relevant communication to be served for every consumer interaction.
Decision Engines for Dynamic Content Serving
Extends our campaign management capabilities to the local marketing level. The user community can access, customize and execute campaigns using segment selection, flexible offer configuration, messaging and content—all within the predefined parameters of the brand.
Local Marketing Applications
Facilitates real-time integration with external systems such as websites, call centers, mobile devices, and kiosks to enable customizable communications for the individual consumer at their point of access.
Interactive Web Services