Enabling Technologies
for Customer Analysis/Insight
Our obsession for consumer intelligence results in a discipline that focuses our technology solutions on the enablement of data analysts and marketing specialists. Our suite of technology services that enables this insight function has been designed to create and disseminate information at the speed of business, allowing marketing intelligence to be consumed and acted upon in a timely and relevant manner.
From analytical data structures to online dashboards, our solutions are built to put the right intelligence in the right hands at the moment of need. .
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Integrated dashboards provide just-in-time intelligence that focuses decision makers on insight needed to run their marketing executions. The content is displayed in concise and easily digestible graphic formats for monitoring activity, making key decisions, and taking steps to further optimize marketing activities.
More than website stats reporting, we provide clients a view of the core digital behavior of their key segments down to the individual consumer level. We track and report the patterns and trends of the digital behavior from the best customers to the newest customers.
Targetbase focuses on three core areas: diagnostic (activity), engagement (sales impact) and performance (ROI and profitability). The online business intelligence tools allow users to view automated standard reports, participate in discussion threads on reports, create their own reports (drag and drop), run ad hoc analyses, and share reports with their colleagues.
Targetbase provides data structures that maximize insight consumption and eliminate data manipulation steps for end-users. This provides agility for our clients' business by accelerating action and impact. From dimensional data modeling methods and OLAP structures to intelligent consumer-centric aggregates, the art of consuming insight and taking subsequent action is optimized by leveraging these enabling analytical data structures.
