| How
Targetbase Bridges the Marketing/Technology
Gap
When you consider a marketing technology solution, it's easy to get confused by all the options that are available in the open market:
- Software Vendors
- Data Consolidators
- System Consultants
- Direct Marketers
The top firms in each of these categories, to varying degrees, have the capability to deliver a technology solution that usually consists of:
- building a customer database repository
- providing business intelligence and campaign management tools
- hosting your operational system, if required
However, what they do NOT have is the ability and experience to master the connection between what we call the Above the Line (Marketing Action/Programs) and the Below the Line (Technology Architecture) components, bringing them together in a way that delivers the results you seek.
Take our Business Intelligence Lifecycle Quiz and see where your marketing organization stands.
The Execution Dilemma
Software Vendors will bring a few key pieces to the Below the Line part of the puzzle but won't have the complete picture. Those users who are Above the Line will be disappointed in their ability to translate their marketing vision into effective action.
Data Consolidators will be great at enabling you to track customers but won't have the depth of knowledge to turn the data into action. These providers will be able to serve up the data and insights to marketers; they won't be able to follow through to optimize the in-market performance of programs.
System Consultants will develop a great system and processes but will also lack that depth of knowledge to turn the data into action. Worse, they will be anxious to move on to their next assignment before the "paint dries." You can be left with a beautiful but underutilized system.
That leaves the
direct marketers.
What Makes Targetbase
Unique as a Direct Marketer?
Actions That Deliver Positive Results
At Targetbase, we construct business rules and metrics that translate into business intelligence, which in turn create customer value "biographies." Using the insights we gain from these customer biographies, we develop cross-sell, up-sell and retention programs. We are an ROI-based firm that strongly believes in measurement and learning that can be quickly reapplied to programs to ultimately create more revenue and turn data into profits.
What do metrics really
tell you? Find
out now.
Proven Marketing Technology Experience
We built one of the first customer databases over two decades ago and have continued to add tremendous database and BI experience since that time. Our solutions for clients such as Southwest Airlines, American Honda Motor Company, GlaxoSmithKline and others have led to a fully integrated system that utilizes best-in-class tools with a robust data model that can handle a variety of data from hundreds of sources and includes built-in analytical platforms. Our overall approach and process in developing enterprise marketing technology solutions continues to provide easily repeatable success today for our newer clients like Buena Vista Datacasting.
Experience to Match Your Business Needs
We will strive to understand the complexity of your business and will bring to bear proven solutions to your business challenges. We work across vertical industries with an eye to accomplishing one ultimate goal: the optimal marketing experience for you and your consumers. Our marketing technology focuses on creating a consolidated view of the consumer across business divisions, all vying for your customer's attention, that maximizes your marketing dollars by building rich customer relationships. Our technology platform also brings a high degree of knowledge and sensitivity to privacy, customer responsiveness and security from all the work we do in highly regulated industries such as pharmaceutical.
Vast Experience in Partnering
Ingrained in our marketing technology solution is the ability to uncover customer value and understanding that provides business direction beyond marketing. We often find ourselves in a position in which we interact with many client and agency organizations. We understand the role and responsibility of sharing our expertise while working professionally with other organizations. Our cooperative spirit might be best illustrated by a comment made by one of our clients, Andy Horrow, Director of Gatorade Marketing, who said, "They are a great business partner to us to work with, but also great partners to our agencies. They have enabled our business to grow substantially, and they’ve done this so well without any boundaries."
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