Analytics   Integrated Data Analysis   Value/Lifecycle Segmentation   Touchpoint Evaluation Technology   Customer Data Integration   Business Intelligence Systems   Campaign Management Creative   Direct   Online   Production   Portfolio Digital   Web sites   E-mail campaigns   Online advertising   New media Targetbase Marketing Technology The future has arrived Creating the appropriate blend of marketing, analytical and technology resources is a key ingredient to a successful solution. Read some typical scenarios here. We pioneered the field of marketing technology. We built one of the first customer databases more than two decades ago, and we've continued to add tremendous database and business intelligence experience. We've created solutions for clients such as Southwest Airlines, American Honda Motor Company, GlaxoSmithKline and others, which has led to the creation of a fully integrated system that utilizes best-in-class tools. With its robust data model, the system can handle a variety of data from hundreds of data sources and includes built-in analytical platforms. Our overall approach and process in developing enterprise marketing technology solutions continues to provide easily repeatable success for our clients—both new and established. What makes Targetbase unique as a direct marketer? Although marketing technology solutions continue to advance, many organizations have difficulty in achieving their strategic goals of turning data into profits. This is largely due to a gap that exists between their marketing strategy and supporting technology foundation. Read how Targetbase bridges the gap between marketing and technology. Experts have long predicted that technology would change the way marketing is done. Now, the customer has taken the reins—and things have changed even more. Customers now demand: control over when and where they receive information accessibility, responsiveness and follow-through personable, intelligent and service-oriented interactions relevant information, offers and timing As a result, technology enablement is more important than ever—and we use it to integrate customer knowledge, analytics and creative across a progressively larger range of outbound, inbound and interactive channels. We continue to enhance our technology platforms and capabilities to keep pace with our clients' evolving needs. Our economical, scalable solutions ensure that the right message is delivered to the right person, at the right time and through the right channel. Copyright © 2010. Targetbase, an Omnicom Group, Inc. company Terms and Conditions.