Analytics   Integrated Data Analysis   Value/Lifecycle Segmentation   Touchpoint Evaluation Technology   Customer Data Integration   Business Intelligence Systems   Campaign Management Creative   Direct Mail   DRTV   Print Production Interactive   Web sites   E-mail campaigns   Online advertising   New media Integrated Data Analysis Combining data from all relevant sources within the organization to provide a complete and dynamic view of marketplace opportunity Our approach to strategic business analysis is built on understanding the relationship between the organization and its customers. We call this approach Customer Relationship Value or CRV. The CRV assessment process provides strategies for: whom to focus relationship-building efforts upon in order to grow share what information and offers to deliver for maximum impact how to reach the most valuable prospects when to provide information and offers how much to spend on each segment of prospects and customers This approach is based on assessing two key dimensions: Benefits Evaluate the size and mix of relationship investments Develop database of specific prospecting opportunities by name and address Group customers and prospects into actionable, dynamic segments based on clear business rules Assets 30 years of experience in generating consumer insight 20 years of experience in database analysis State-of-the-art data mining tools Proprietary processes and methodologies Copyright © 2010. Targetbase, an Omnicom Group, Inc. company Terms and Conditions.