Maximization

Enjoying the rewards of getting the most from every customer

Answering the question of how to maximize the value of a customer is one that requires a great deal of understanding of how much a customer can do for you–and how much you can do for a customer. Part of the solution is creating a rapport with customers that shows them you care and are anxious to serve their specific needs. Here are three programs we offer to help you maximize your customer base.

"Welcome" Program–create happy customers right off the bat

You want to cement the loyalty and satisfaction of new users as quickly as possible, and Targetbase can help you do that.

Our new user Welcome and Reassure program is based on understanding the product adoption curve for your specific product category. We begin by analyzing your data to understand who leaves the product quickly, when this is likely to occur and how much of a financial impact this portends.

The resulting insights tell us the magnitude of the potential problem, establishes parameters for when you need to touch new customers and how much should be spent to secure and retain customers through key dropout points.

Cohorts–efficiently and effectively marketing different brands to the same consumer

The ultimate in cross-sell opportunities, our multi-brand/multi-product cohort program uniquely identifies groups of consumers who not only profile alike in terms of demographics, attitudes and behaviors, but also represent a right-to-win business potential for you, based on existing brand and category behavior and preferences.

It establishes the marketing position that allows you to speak specifically to a cohort segment about those right-to-win products and how to maximize use or purchase of all the products.

This program also provides you with an exciting blueprint for activating a multi-brand marketing program, including finding and reaching the target and delivering the message.

Migration–understand your best and worst customers, and move them upwards

Our customer migration program provides you with:

• In-depth knowledge of your best customers–when they use your product, how often, for what reasons and how they rate your advantages.
• In-depth knowledge of your new customers and what barriers there may be to becoming your best customers.
• A map of where your customers are in terms of loyalty, share of use and compatibility.

The resulting contact plan and subsequent programs will help you know how to reach them, what to say and how to provide them with an easy way to migrate from one end of the value chain to the other.