Acquisition

Building a strong foundation for sales growth through acquisition of
valuable prospects

Our goal is to help you gain more new customers, and more value from your existing customers. To assist in the acquisition of new customers for you, we offer three types of programs.

Prospecting–the shape of customers to come

Our Prospecting program has three components that link together for maximum impact and effectiveness–typically giving our clients an increased ROI through incremental revenue and reduced waste. Overall we identify who the best prospects are (based on business need and consumer dynamics); what the motivating message is that will change their behavior; and how we can locate them in the marketplace.

The Targetbase approach to prospecting is a cost-effective solution because it normally relies on the integration of existing (off-the-shelf or client derived) data, and focused qualitative data, rather than the costly acquisition of new data through large-scale custom research or national screenings.

Influencers–pinpoint the trendsetters who set the style by using your brand

Our successful key influencer program can gain buzz for your brand with a minimum of effort. The underlying concept is that personal recommendation from a respected source, such as a friend, family member or professional, is the greatest influence on a consumer’s decision to buy or use a particular product or brand.

Our program helps you understand who that influencer is for each segment, by specific product category, and how to motivate the influencer to tell about or recommend the product to others. We can help you effectively reach the relatively few key influencers who will generate a disproportionately positive impact in your consumer market.

Win-back - how to find lost customers and know what they’re worth

Our Win-back program is a roadmap to reaching your most valuable lost customers. It seeks to provide you with the following benefits:

• An understanding of why customers defected. Was it pricing? Brand incompatibility? Did their needs change?
• The revenue potential of recovering a lost customer.
• How much should be spent against this Win-back effort to secure an ROI that is better than merely replacing a lost customer with a newly acquired one.
• Win-back executions against these customers.
  An additional benefit of this product is uncovering any endemic service or product issues that could signal critical product/service failure.