How?

The plan to reach the customer

The final step in communications planning is to create an optimized contact plan and touchpoint strategy, defining how many target consumers we should reach, using which media. This plan describes how you should engage the consumer and deliver motivational messaging. It also details the timing, frequency and recommended interaction between contact points.

DTC List/Source Evaluation–a key first step to DTC success

Targetbase aims to increase targeting efficiency for you in order to provide higher returns on the direct marketing dollars you’ve invested in your program or mailing. Our Source/List Evaluation service yields the following crucial information:

• Knowledge as to which sources/lists will provide the needed quantities of the consumers of interest for the lowest cost per qualified consumer reached.
• Direction regarding the attitudes and interests of consumers within each source, which can be addressed via the creative execution.

Integrated Campaign Design–making the pieces work together

Most brands have multiple marketing communication efforts occurring at any given time. Any specific direct marketing campaign should, at least, be compatible with these parallel efforts and, ideally, utilize these efforts to maximize the campaign’s effectiveness. Targetbase leverages its experience in dealing with mass marketing partners and internal offline and online competencies to design direct marketing campaigns that get the most out of your total marketing budget.

Total Communication Plan–a new paradigm of holistic planning

We believe that the best communications strategies are those formed with a solid base of knowledge and insight, as well as practical knowledge of media/channel options, competitors, the marketplace and the industry.

Our process is driven by knowledge and insight, represented by the integration of strategic marketing, marketing analytics and measurement rigor, as well as by practical communications expertise and continuous innovation. Our Communication Planning process is designed to synthesize consumer, media and market information into key insights for developing actionable strategies and plans for you.