What?

Knowing how to motivate customers, one by one

This question concerns itself with unlocking consumers’ behavioral motivation: What messaging will address the needs and motivations that drive consumer behavior and brand choice within the product category?

Concept Development and Testing–how to determine the right message and offer to deliver to a targeted audience

Targetbase utilizes a variety of qualitative and quantitative methods to develop and test messaging and offer concepts. Through the rigorous evaluation procedure, Targetbase helps you make sure you are reaching the right customers with the right offer. Targetbase analysts work closely with in-house creatives to blend the appropriate mix of art and science.

Receiver Reaction–what did they see and recall?

A Receiver Reaction is a research study designed primarily to measure the impact of direct-to-consumer marketing initiatives. The study can also be used to understand the effects of communication associated with DRTV, sampling programs, newsletters, loyalty programs, customer service calls and billing systems.

A Receiver Reaction is used as an early indicator of program performance, enabling mid-course correction for a program in progress or redesign of a periodic repeated program. As such, the deliverable is a valuable tool in the on-going development of overall business and communication strategy.

Creative Brief and Budget–keeping your brand message consistent across vendors

Targetbase is accustomed to working in an environment of multiple agencies serving the same brand from different disciplines, and we are so adept at this challenge that clients often come to us to help them develop a brief and budget for the creative departments of their other agencies.

We are happy to provide our insights and expertise, as it helps our clients maintain the integrity of the brand message by building and gaining consensus on customer strategy.