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Campaign Management
Leveraging technology for effective customer interaction
At Targetbase, we generate insight—then we help you take action. Using our analytic frameworks to your advantage is what Targetbase Analysis-Enabled Technology is all about. The open architecture of our system allows for ease of integration with third-party campaign management tools for multiple-channel marketing capabilities.
We support full functionality for your marketing interactions—from planning to multichannel execution, response tracking and ROI reporting.
Contact Design and Implementation—defining an actionable contact strategy
We can help you define an actionable contact strategy that is consistent with your management strategy. We're focused on delivering results against your performance objectives and we can help you organize your contact strategy to maximize consumer interactions—while avoiding over-communication or miscommunication.
We can also prioritize the components of your contact strategy to define business rules for campaign execution.
Template Definition, Creation and Maintenance—creating new efficiencies with standardization
We can save you time and money on execution with reusable templates that support a majority of your campaign management requirements, including:
- standard audience suppression templates
- standard offer templates
- standard suppression templates
- acquisition templates
- retention templates
Easy-to-use, flexible interface templates can also extend the reach of your campaign management for localized marketing support. This helps protect your brand's look and messaging and provides support for regional marketing campaigns by local retailers or dealerships.
Campaign Tuning and Optimization—getting the most from your budget
Understanding which activities are most and least profitable is a key insight for marketers. We can help you optimize your marketing efforts by tuning the campaign mix like a racecar engine for maximum performance.
Let us help you achieve the ultimate in marketing satisfaction—knowing that you're reaching the right customers at the right time with the right message.
Interaction Management—maximizing moments of truth
Each time customers interact with you, they expect personalized, intelligent and service-oriented attention. So it's up to you to provide accessibility, responsiveness and follow-through. Every interaction represents a distinct moment of truth, which enhances how customers engage with your brand … so they become even more valuable to you.
We can help you to capitalize on these moments of truth—providing personalized, real-time interaction management that's driven by analytic intelligence.
Market-Level Campaigns—empowering local marketers
The ability of local marketers to engage prospective customers and develop profitable customer relationships is critical. For these brands, the effectiveness of each dealer, agent or representative is paramount. However, database marketing and customer analytics have usually applied to corporate nationwide marketing efforts.
The challenge is finding an economical and practical means of empowering localized marketers by giving them usable customer intelligence and direct, customized actionability. We provide Web-based campaign management solutions tailored for localized marketers. We help them develop effective strategies and communications plans as they customize messages and offers that are most relevant for their needs.
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