Business Intelligence

Flexible, dynamic solutions focused on the delivery of insights that have business impact

The Targetbase Business Intelligence (BI) solution is a systematic approach to delivering customer knowledge to the right people in your organization at the right time, in order to support strategic decision making. We aim to understand fully your business and maximize the value of your customer base by exploiting the power of analytics through BI technology tools.

The BI solution can be hosted on your premises or ours. And while we have preferences and experience with multiple solutions, we are tool-agnostic and utilize the technology tools that meet your business requirements.

User Access & Analysis Solutions–empowering decision makers

A core issue for marketing executives is to understand how marketing strategy unfolds in terms of influencing customer behavior and, ultimately, revenue. In order to put this information into your hands to help you understand how your marketing efforts are performing, we deploy best-of-breed, non-proprietary Business Intelligence tools for query and reports that best fit your requirements.

Targetbase user access solutions give you access to your data with a winning combination of relevance of content plus the efficiencies of the platform. We are accustomed to supporting a wide range of users, from the most seasoned data miner with their complex analysis requirements, to casual users who require report development and distribution processes, to senior executives who require high-level dashboards that provide a concise, consolidated view of all their marketing activity.

Segmentation and Scoring Automation–support for strategic analysis and marketing programs

The goal of automation is to provide you with greater efficiencies when executing segmentation and scoring models. This offering provides an automation wrapper for the execution of models allowing BI users to focus on using the segmentation as opposed to focusing on how to create segment scores. This feature will minimize latency associated with executing segmentation and scoring models, and further enable the BI and Campaign Management user community by making segmentation scores readily available to them in the data marts and through the BI tools.