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Customer Data
Integration
The one
true view of your customers
When building an effective CRM solution, it's important to gather your customer knowledge in a single place. Our technology solutions achieve that through:
- name and address standardization
- identifying unique customers and households from numerous sources
- de-duplication management
- changes in consumer data detected in real time
- management of business intelligence to help you respond with timely, relevant and personalized communications
Consolidated data and one robust, accessible database allow you to apply customer knowledge holistically. That way you can expand and enrich relationships with your customers through more insightful analysis and more effective communications and interactions.
Technology Needs Assessment—identifying technologies to support your strategy
To support both current and future strategic marketing plans, you need to know which technologies are required. Targetbase can provide you with a road map for building the required supporting technology platform and help ensure your data is complete.
Centralized Customer Database—a firm foundation for your marketing activities
A single view of your customers can serve as the core of your customer intelligence. The centralized customer database acts as a corporate “memory bank” that can be used to improve customer interactions in ways that are especially beneficial for your customer satisfaction and value.
By pulling together customer information from distinct sources, we can make a robust and highly scalable data structure. Our expansive supporting data model allows you quick and easy access and integration.
The result? Efficient, repeatable data integration and update processes for transforming, loading, cleaning and housing customer data.
Integrated Data Marts—supporting insight, action and ROI
Integrated data marts complement the centralized customer database and provide a foundation that supports a wide array of marketing functions, such as:
- BI tools attachment
- data mining
- standard reporting
- ad-hoc queries
- ad-hoc analytical processes
- scorecard and dashboard support
- campaign management
- live customer interactions
Your data is streamlined and optimized. Then you'll see improved efficiency and increased effectiveness, based on a simplified, consolidated view of customers, campaigns and interactions.
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