Marketing with Impact
Gatorade had healthy relationships with high schools across the country—providing performance kits for team sports through the High School Hydration Program. But they needed a system of efficiencies. By applying targeting strategies, we built a database of all coaches, athletic directors and athletic trainers at every high school in the U.S. With the ability to manage the purchase history of each school, the client can more accurately offer new products and incentives to its best customers.
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