Multichannel Customer Communications and Campaign Optimization

At the heart of our work with Cricket is a tailored communication stream designed to engage and retain consumers in a market full of cyclical churn. Cricket wages a battle to retain consumers each day—constantly competing on price, service, phones, and offers. Through SMS, email, Web and social, we reach out to different audience segments through targeted campaigns, then test, measure and adjust content to increase the level of relevancy and ultimately, consumer engagement. As messages become more and more relevant, we expect to see retention to increase over extended consumer lifecycles.

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