Targetbase Brings Top Digital Awards for Honda Odyssey Work (Yes!)
Targetbase and client partner American Honda walked away with key honors from the annual Dallas Ad League awards ceremony on February 17th.
The agency created an online campaign, including a dedicated microsite, along with a direct mail piece in support of the 2011 Honda Odyssey national launch.
The MyVantasy online campaign, including Web banners, social initiatives and a dedicated microsite, won two Silver Addys for Interactive Media (campaign and Web site). The microsite invites users to create their very own Vantasy by choosing Odyssey features from a menu, then uploading photos to star in one of three personalized shows. There are free wallpapers and ringtone downloads and, of course, clearly clickable tabs to build and price your Odyssey, download model brochures and find a Honda dealer.
The DM piece, which drives readers to MyVantasy.com using a storybook visual and rhyming verse to describe key Odyssey features, garnered a Bronze Addy.
Congrats to the TB/Honda team for creating this award-winning work!
Targetbase: Kimberley Walsh, Jamie Thomas, Betsy Stevenson, Aaron Herrell, Anthony Errisuriz, Andy Young, Aaron Griffin, Rickey Brown, Stacey Crumbley, Krissy Ward, Chad Sykora, Kathy Nelson, Kevin Bishop, Brad Barnett, Jayne Ochoa, John Pehrson, Mark Wood, Steven Pais, Sabrina Rais, Nazair Khan, Carlos Martinez-Diaz, Vickie Thompson, Brandy Slater
Honda: Robin Fernandez, Korene Capunitan, Brian Butts
