Corporate News

Targetbase Continues Thought Leadership in Web Analytics

DALLAS, March 10, 2009 — Targetbase, a leading U.S.-based direct marketing agency known for its expertise in combining data and analytics with spectacular creative, will be joining fellow online marketing thought leaders as a presenter at the upcoming OMMA Global Conference March 23rd and 24th in Hollywood, California.

Trae Clevenger, VP Strategy-Insight and Innovation, Targetbase, will be among four panelists on "Defining Engagement (Finally) for the Online Medium." The session will be moderated by Jim Sterne, Founder of eMetrics Marketing Optimization Summit and Chairman of Web Analytics Association. The session is a must for any marketer preaching engagement-a term that is often used and rarely defined. Trae along with Matt Lillig, Team Lead Yahoo Search Analytics, Yahoo; Anil Batra, Chief Analytics Officer, Ascentium; and Philip Smolin, VP Marketing, Turn, will debate the merits of view-through, action attribution, time spent, and other interactive measures to demonstrate how a campaign can be evaluated beyond click-through.

Trae is a proven innovator, focusing on analytics and technology. As a senior strategist and analyst for Targetbase, he has been a key contributor to the marketing services provider's number one ranking in analytics in the last two Forrester Waves. Trae has delivered measurable results for Fortune 500 companies across multiple industries for 15+ years. He is passionate about developing evidence-based approaches to driving more effective, relevant digital marketing. His most recent work is focused on measuring the performance of consumer engagement efforts. You can read about his latest findings in a paper to be published in this spring's DMA Analytics Journal.

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For Information contact:

Rod Dillehay
972.506.3684
rod.dillehay@targetbase.com