Corporate News

Targetbase Registers Business Momentum

http://www.smartbrief.com/news/aaaa/industryPR-detail.jsp?id=A0EE049B-D8DA-4926-8FA3-80FC03A2F903

DALLAS, Sept. 2 /PRNewswire/ -- Targetbase, a leading U.S. direct marketing agency known for its expertise in combining data and analytics with spectacular creative, today announced that the agency has experienced increased business momentum following its high ranking in the November 2007 Forrester Wave Report, its ranking as a Top 50 Marketing Services Agency by Advertising Age, and its recent award in the worldwide Web Analytics Championship hosted by the Web Analytics Association (WAA). Targetbase has recorded significant business wins in recent weeks, including:

• A strategic engagement with a top consumer packaged goods company to help define consumer value and make the company's customer segments more "actionable"
• Agency-of-record status with a major insurance carrier to leverage greater consumer understanding in a re-design of the company's digital marketing promotions and lead generation strategies
• A strategic agency-of-record engagement with a major pharmaceutical brand in the allergy category
• A consumer marketing database engagement for the leading hotel franchisor in the United States

According to Targetbase Senior Vice President Kevin Kerner, the agency's recent momentum is a confirmation of the Targetbase business model, which blends advanced consumer science with innovative creative solutions. "Changes in consumer purchase behavior are driving marketers to think differently," Kerner said. "Targetbase is in an excellent position to take advantage of these changes, since we know how to leverage our understanding of consumers better than anyone else, and act on this information with an integrated approach that creates results."

About Targetbase

Targetbase achieves superior marketing results by focusing on the customers its clients have a right to win. The company manages real-time interactions and long-term customer relationships through the integration of advanced analytics, best-of-breed technologies and world-class creative. By aligning the right messages, tactics, channels and timing, Targetbase puts customers first.

Targetbase was cited as a leader in both enterprise and mid-market database marketing services by Forrester in its November 2007 Forrester Wave report, The Forrester Wave(TM): Database Marketing Service Providers - Q4 2007, receiving the top score in eight out of 26 current offering and strategy categories, including analytical services, creative services and execution. The report noted that "Targetbase delivers a grand slam of integrated strategy, analytics, technology, and creative."

Targetbase is a part of Omnicom Group Inc. (http://www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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For Information contact:

Rod Dillehay
972.506.3684
rod.dillehay@targetbase.com