Corporate News

Targetbase Cited As a Leader In Enterprise and Midmarket Database Marketing Services by Independent Research Firm

---Highly integrated, strategic, and analytically led approach to service delivery has catapulted Targetbase into a leadership position---

DALLAS, Nov. 2, 2007 - Targetbase, a leading Dallas-based direct marketing agency known for combining custom analytics, strategy and creative to produce measurable client outcomes – today was cited as a leader nationally in both enterprise and midmarket segments by Forrester in its November 2007 Forrester Wave report, The Forrester Wave™: Database Marketing Service Providers, Q4 2007.

Targetbase received the top score in eight out of 26 current offering and strategy categories, including analytical services, creative services and execution, among both enterprise and midmarket database marketing service providers. In addition, the company received perfect Forrester scores in other criteria, including strategy services, corporate strategy, focus, integrated services and delivery strategy.

Forrester noted that "Targetbase focuses on helping its clients change consumer behavior" and pointed out that "Targetbase delivers a grand slam of integrated strategy, analytics, technology, and creative." The Forrester report also mentions that "clients hail the company's service delivery and universal focus on client outcomes...."

In addition, the report recognizes Targetbase's "highly integrated strategic and analytically led approach to service delivery."

"Targetbase has a simple formula that delivers results for our clients – we turn data into profits," said David Scholes, chief executive officer. "It's all about making brands relevant to consumers at a direct-to-consumer level."

"We are most gratified about our position as a leader because we offer a unique agency-style approach, and the Forrester recognition shows we can deliver," Scholes added.

Targetbase was one of only two database marketing service providers listed as a leader in both the enterprise and midmarket categories in the Forrester report. The research firm characterizes enterprise and midmarket opportunities as "those firms [customers] spending more and less than $1 million annually on all services, respectively."

About Targetbase

Targetbase achieves superior marketing results by focusing on the customers our clients have a right to win. The company manages real-time interactions and long-term customer relationships through the integration of advanced analytics, best-of-breed technologies and world-class creative. By aligning the right messages, tactics, channels and timing, Targetbase puts customers first.

Targetbase is a part of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For more information, visit http://www.targetbase.com.

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For Information contact:

Rod Dillehay
972.506.3684
rod.dillehay@targetbase.com