Corporate News

Targetbase Launches Direct-to-Patient Solutions Customized for Healthcare Marketers

---Targetbase XACT™ Direct-to-Patient Solutions Accelerate the Impact of Patient Intelligence---

DALLAS, Apr. 29, 2008 - Targetbase, a leading direct marketing agency known for its expertise in implementing highly targeted, direct-to-consumer campaigns, has launched a proprietary approach that delivers best practices in CRM in the form of marketing solutions specifically customized for the healthcare space. Targetbase XACT™ Direct-to-Patient offers a modular suite of solutions drawn on more than a decade's worth of experience in developing and implementing direct marketing programs targeting patient audiences.

The Targetbase approach blends industry-leading consumer science with spectacular creative to achieve maximum effectiveness. The Targetbase XACT™ Direct-to-Patient platform includes solutions that address three primary client needs:

• Prospecting solutions that strategically target and acquire patient audiences to drive brand growth and database building
• Adherence and retention solutions that maximize patient value by promoting patient compliance, persistency and loyalty
• Lifecycle management solutions that fuel new product launches and line extensions for brand franchises

Additional information can be found at www.xactpatient.com.

Targetbase's portfolio of healthcare clients includes GlaxoSmithKline, GSK/Astellas, Genentech, Teva Neuroscience, Medicis, UnitedHealthcare, and TLC Laser Eye Centers. Brian Kaiser, Vice President of Healthcare Strategy for Targetbase, will provide leadership for Targetbase XACT™ Direct-to-Patient.

"Our analytical and disciplined approach to direct marketing, combined with our breadth of experience in healthcare, enables us to help our clients communicate with patients in ways that enhance brand performance," Kaiser said. "As a result of making better use of patient intelligence, they simply invest and communicate smarter."

According to David Scholes, Chief Executive Officer of Targetbase, effective and efficient patient marketing is a critical need for healthcare marketers today. "Our integrated approach – combining consumer science with spectacular creative – allows healthcare marketers to put their patient intelligence to use more quickly and more efficiently," Scholes said. "Targetbase XACT™ enables brand marketers to leverage this data to maximize a patient's impact on the business and on the patient's relationship with the brand."

Kaiser said several trends in the healthcare industry have converged to underscore the need for the Targetbase XACT™ solution in the marketplace. First, belt tightening within the pharmaceutical sector has forced brand managers to consider targeted patient marketing strategies that are more efficient and more measurable. In addition, as digital marketing has matured in the healthcare space, brands are being challenged to make better use of the patient intelligence being accumulated, often in a more automated, real-time fashion. Finally, with fewer blockbuster primary care launches on the horizon and growth potential coming from specialty products and line extensions, these more narrowly defined audiences require enhanced targeting capabilities to succeed.

Targetbase's innovative healthcare communications work was recently recognized by DTC Perspectives, which annually honors the best direct-to-consumer companies, brands, and agencies. Targetbase received two DTC National Advertising Awards at the 2008 DTC National Conference in the “Best CRM/Direct Mail” category, including:

• Silver, Coreg CR brand (GlaxoSmithKline), for the “Coreg CR Migration Initiative”
• Bronze, VESIcare brand (GSK/Astellas), for the VESIcare “Vantage Program”

About Targetbase

Targetbase is a direct marketing agency that helps its clients maximize the value of each customer relationship, by delivering the right message to the right customer at the right time. The company's proprietary integrated approach combines industry-leading consumer science with spectacular creative to achieve maximum effectiveness. Targetbase works with clients including Southwest Airlines, GlaxoSmithKline, American Honda Motor Co., and Procter & Gamble.

Targetbase is a part of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, visit http://www.targetbase.com.

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For Information contact:

Rod Dillehay
972.506.3684
rod.dillehay@targetbase.com