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Corporate News
Mark Wright Promoted to CEO at Targetbase
DALLAS, April 14, 2010 — Targetbase, a leading U.S.-based marketing agency known for its expertise in analytics, creative and technology, announced that effective immediately, in addition to his role as president, Mark Wright has been promoted to agency CEO.
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Targetbase Continues Thought Leadership in Web Analytics
DALLAS, March 10, 2009 — Targetbase, a leading U.S.-based direct marketing agency known for its expertise in combining data and analytics with spectacular creative, will be joining fellow online marketing thought leaders as a presenter at the upcoming OMMA Global Conference March 23rd and 24th in Hollywood, California.
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Targetbase Continues Expansion with Opening of San Francisco Office
DALLAS, February 24, 2009 — Targetbase, a leading U.S.-based direct marketing agency known for its expertise in combining data and analytics with spectacular creative, is continuing its global expansion with the opening of a San Francisco office.
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Targetbase Names Steve Grout as CEO of U.K. Office
DALLAS, January 23, 2009 — Targetbase, a leading US based direct marketing agency, is quickly gaining notoriety overseas through their UK office, which launched in July of last year. To build on this current success and better position the office for future development, Targetbase announced the appointment of Steve Grout as CEO UK office effective February 2.
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American Honda Recognizes Targetbase As a Top Supplier with Premier Partner Award
TORRANCE, Calif., Aug. 25, 2008 -- American Honda Motor Co., Inc. President and CEO Tetsuo Iwamura today presented the company's Premier Partner Award to Dallas-based Targetbase for excellence in customer service, marking the seventh time that the direct-marketing agency has achieved this recognition. Targetbase was one of 15 award recipients selected from 53 suppliers nominated by American Honda associates nationwide.
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Targetbase Registers Business Momentum
DALLAS, Sept. 2 /PRNewswire/ -- Targetbase, a leading U.S. direct marketing agency known for its expertise in combining data and analytics with spectacular creative, today announced that the agency has experienced increased business momentum following its high ranking in the November 2007 Forrester Wave Report, its ranking as a Top 50 Marketing Services Agency by Advertising Age, and its recent award in the worldwide Web Analytics Championship hosted by the Web Analytics Association (WAA). Targetbase has recorded significant business wins in recent weeks.
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Targetbase Claydon Heeley Officially Opens in U.K., Names Leadership Team
---Omnicom Group Combines Data and Analytics Agency Targetbase with Creative Agency Claydon Heeley to Offer New 'Consumer Science' in International Market---
DALLAS, Aug. 20, 2008 - Targetbase, a leading U.S. direct marketing agency known for its expertise in combining data and analytics with spectacular creative, today announced the first office of its planned international expansion. London agency Targetbase Claydon Heeley was formed when holding company Omnicom Group combined the data and analytics expertise of Targetbase with the creative expertise of Claydon Heeley. Targetbase chief executive officer David Scholes will head both Targetbase Claydon Heeley and Targetbase U.S.
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Targetbase Named Only U.S. Winner in Worldwide Web Analytics Championship
---Dallas-based Direct Marketing Agency is One of Five Agencies Worldwide to Win Award---
DALLAS, Aug. 7, 2008 - Targetbase, a leading U.S. direct marketing agency known for its expertise in combining data and analytics with spectacular creative, was recently named one of five winners – and the only U.S. agency winner – of the first international Web Analytics Championship hosted by the Web Analytics Association (WAA). With founding and corporate members such as Google, Yahoo!, Core Metrics, Web Trends, Walt Disney and Omniture, the WAA seeks to pioneer online marketing analytics as an integral part of business decisions.
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Targetbase Launches Direct-to-Patient Solutions Customized for Healthcare Marketers
---Targetbase XACT™ Direct-to-Patient Solutions Accelerate the Impact of Patient Intelligence---
DALLAS, Apr. 29, 2008 - Targetbase, a leading direct marketing agency known for its expertise in implementing highly targeted, direct-to-consumer campaigns, has launched a proprietary approach that delivers best practices in CRM in the form of marketing solutions specifically customized for the healthcare space. Targetbase XACT™ Direct-to-Patient offers a modular suite of solutions drawn on more than a decade's worth of experience in developing and implementing direct marketing programs targeting patient audiences.
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Targetbase Cited As a Leader In Enterprise and Midmarket Database Marketing Services by Independent Research Firm
---Highly integrated, strategic, and analytically led approach to service delivery has catapulted Targetbase into a leadership position---
DALLAS, Nov. 2, 2007 - Targetbase, a leading Dallas-based direct marketing agency known for combining custom analytics, strategy and creative to produce measurable client outcomes – today was cited as a leader nationally in both enterprise and midmarket segments by Forrester in its November 2007 Forrester Wave report, The Forrester Wave™: Database Marketing Service Providers, Q4 2007.
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John Deere Worldwide Commercial & Consumer Equipment Division Names Targetbase Direct Marketing Agency of Record
---Agency to lead CRM, Direct Mail Creative and Database Analysis for Commercial & Consumer Equipment Division---
CARY, NC (July 18, 2007) - John Deere, a major provider of advanced products and services for lawn and turf care, landscaping and irrigation, today announced it has named Dallas, TX-based Targetbase as the direct marketing agency of record for its Worldwide Commercial & Consumer Equipment Division (C&CE). Targetbase will service the John Deere account through their Greensboro, NC office.
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