Corporate News

Mark Wright Promoted to CEO at Targetbase

DALLAS, April 14, 2010 — Targetbase, a leading U.S.-based marketing agency known for its expertise in analytics, creative and technology, announced that effective immediately, in addition to his role as president, Mark Wright has been promoted to agency CEO.

“Over the last 18 months, Mark has successfully positioned Targetbase to fully capitalize in the customer engagement marketing space. Mark grasped the importance of the digital landscape, and invested heavily in transforming the agency while maintaining the core DNA of Targetbase,” said David Scholes, who now assumes the title of chairman. “Mark believes the marketing of the future will focus strongly on the individual consumer; it’s all about understanding their needs, reacting and responding to their individual behaviors, and ultimately maximizing each individual’s value to the brand.”

As president of Targetbase, Wright’s impact was immediate. He spurred dramatic client growth and, already this year, has increased the agency’s staff by 35 professionals across multiple disciplines. This new talent both complements and expands the agency’s capabilities in creating results-rich, consumer-to-brand connections for its clients. The appointment of Wright to president / CEO puts Targetbase on track to maintain the growth momentum the agency has enjoyed over the last 18 months.

“Clearly, marketing to the consumer has become much more difficult, primarily driven by the proliferation of marketing channels. The growth in data generated from these channels has been exponential. At Targetbase we understand data, where it comes from, how to manage it, but most important, what to do with it,” Wright said. “Analytics has always been our secret sauce, finding actionable consumer insights that when translated into powerful marketing and communication strategies, really move the needle on our clients’ bottom line. After all, isn’t that what it’s all about: proving that our programs fundamentally increase customer value?”

“As the agency landscape scrambles to adjust to this new world of data-driven marketing, at Targetbase, we continue to refine and improve our approach,” Wright said. “We feel that our 30-year legacy of helping our clients fully leverage their data on their customers clearly puts Targetbase in an enviable position.”

Wright joined Targetbase in 2005 as executive vice president, Client Service, and was promoted to president in 2008. Prior to joining Targetbase, he served as president of Canada’s largest direct marketing agency, MacLaren McCann Direct and Interactive (now McLaren MRM). Before that, he was senior vice president, Director of Client Service, at Wunderman and vice president at Rapp Collins Toronto.

About Targetbase

Targetbase is a data-driven marketing agency that brings together the best minds in the direct, digital and database disciplines to create powerful connections between brands with consumers. Targetbase is a member of Omnicom Group Inc. (NYSE: OMC).

In addition to Targetbase’s Texas headquarters, the agency operates three offices to serve clients: Targetbase Greensboro (N.C.), Targetbase Claydon Heeley (London) and Targetbase San Francisco. For more information, visit www.targetbase.com.

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For Information contact:

Rod Dillehay
972.506.3684
rod.dillehay@targetbase.com