Targetbase uses advanced production techniques, tools and services to deliver best-in-class communications across all channels. Our digital and print production teams are an integral part of our planning and execution process and work with our agency and client partners to ensure accurate delivery for both multimedia campaigns and high-volume variable campaigns.
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Communications production is a centralized group with expertise in design, development and programming for all types of execution in digital, print and direct mail. They are specialists in producing complex variable email and direct mail that leverage data-driven assets to create individual-level communications.
Along with communication planning, segmentation and measurement, we keep email deliverability and engagement rates at their peak with our constant obsession with the content, the list and our relationships with the ISPs. In the end, our goal is to keep our clients on the "favorites" list of their consumers.
• Open rate propensity models
• Individual open propensities by subject
line type and time of day
• Offer cadence testing
• Template optimization via content
• Dynamic content optimization
Innovation and flawless execution are the consistent rule for our direct mail production. We leverage our versatile, industry-leading print production experts at every stage of a campaign—ideation through to development and execution. Our print production experts leverage our strong national core supplier base, providing optimal pricing and on-demand turnaround for a wide breadth of executions and new technology development.
Direct Mail Production
Our production quality assurance begins at the earliest stages of the creative process. Quality assurance encompasses both content and technical/functional accuracy. We have an efficient process in place to ensure all designs meet postal regulations, industry regulations (specifically for healthcare) and technical requirements for digital work. This disciplined approach ensures accuracy and efficient delivery and enables Targetbase to deploy millions of variable messages across numerous brands.
Targetbase plans for iterative executions that build on consumer engagement intelligence. This production team works side by side with the analyst, the strategist, the writer and the designer to optimize campaigns that are "live" in market.