Frameworks for Turning Insights Into Ideas
Targetbase uses a proven, repeatable, scalable methodology for generating ideas and creative using data-driven insights. A series of tools is used to guide the collaborative team throughout the planning and execution phases of creative. The team uses these tools and methodologies in collaborative work spaces, idea zones, so that the collective team and our clients can map, discover, challenge and build data-driven solutions.
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A repeatable, scalable approach for leveraging data-driven insights to generate direct-to-consumer communications. Our process leverages data analytics to generate powerful consumer insights that are then used to develop communication solutions. Our campaign management technology enables us to deploy and optimize the communications. The results are fed back into the planning process and the communication development cycle.
A part of the DTC Communications Planning process, campaign platforms are used to define and refine a brand experience so that it can be delivered at an individual consumer level. The platform leverages all marketing insights, consumer intelligence and brand assets to define the appropriate brand experience for the consumer. It provides creative direction for direct-to-consumer brand communications.
This framework defines the hierarchy of messaging for optimal consumer engagement. It provides creative direction by channel, identifies the weighting and placement of message, and indicates the optimal brand attributes to drive consumer engagement. A great tool for retail, these blueprints can be used across multiple channels: in store, online, mail and FSIs.
