Direct-to-Consumer Brand Communications
This proven framework generates creative that drives consumer engagement by developing communications that deliver unique brand messages to different consumer segments, or individuals, based on who they are and their specific needs. This approach leverages direct marketing best practices and uses individual-level data-driven insights to define compelling value propositions for the consumer. These propositions are integrated with “big ideas” to craft dynamic and integrated brand experiences that make consumers stop and take notice.
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A mix of online, offline, broadcast and mobile, this approach creates a communication framework that understands the value of the channel to the consumer and maximizes the brand message by ensuring it is the most relevant. The brand delivers an integrated message, leveraging the strength of each channel and aligning with the marketing strategy.
Designed for performance and built for optimization, Targetbase develops email solutions that leverage consumer intelligence, analytic modeling and campaign management to produce action-oriented communications. This can be used for templated newsletters, specialized offers or sales promotions.
Addressable media is used to target brand messages to the individual consumer. Targetbase has impressive bench strength in producing high volumes of communications that generate results. Data-driven insights are used throughout the communications to make the pieces engage the consumer and motivate them to take action.
Targetbase creates digital solutions designed to leverage consumer data. Email, websites, kiosks, display ads—Targetbase designs and delivers solutions that work.
From seasonal promotions to new product launch to store openings, Targetbase brings promotional ideas to life, generating demand, traffic and sales.
Targetbase uses existing customer data to create robust loyalty programs that maximize the value of a consumer.
By using data to identify new market opportunities, engage customers and optimize the effectiveness of existing programs, Targetbase builds long-term value for our healthcare clients.
We leverage consumer insights from data to inform and guide the procurement, development and molding of branded (original or commissioned) content. The content reflects the attributes of the brand that are most likely to resonate with the consumer. Analytic tools are used to measure and optimize the engagement of the content.
From SMS to mobile apps, Targetbase uses the strengths of the channel to effectively deliver brand experiences into the hands of consumers.
Targetbase works with clients to guide the brand experience in the social space. Promotions, customer service, and ongoing relationship-building communications are carefully created, deployed, measured and optimized.
