Craftsmanship
Targetbase designs, develops and delivers powerful brand experiences that engage, educate and motivate consumers and generate measurable results. Our multidisciplinary approach to direct-to-consumer marketing leverages data-driven insights to inform the creative development.
The Targetbase creative team has a depth of creative talent and bench strength of brand work. More important, we know how to work with, and are inspired by, data-driven insights, and we consistently produce innovative ideas that drive business impact.
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Targetbase has assembled a team of multidisciplinary creative talent, comprised of diverse backgrounds in digital, retail, design, branding and direct. They specialize in leveraging the data-driven intelligence—in combination with their craftsmanship—to articulate the brand through ideas, copy, and design and create brand experiences at a direct-to-consumer level. Driven by curiosity and collaboration, this team leverages direct-to-consumer marketing principles across every channel, they ensure that the communications are on brand and on strategy, and they produce an ultra-engaging, response-causing consumer experience.
Art direction is the ability to create brand imagery that leverages the most compelling aspects of a brand that will resonate at an individual consumer level. The aesthetics of a brand are more important now than ever. As consumers control and navigate the world of marketing communications themselves, they self-select what resonates with them. Art directors specialize in using this knowledge to develop creative that uses all elements of design (including variable imagery, typography, and graphics) and deliver brand experience concepts that are customized at an individual level.
Understanding the tone and manner of a brand and channelling data-driven consumer insights, the brand message is articulated so that it deliberately resonates with the consumer. Our range of writers on staff have specific expertise in marketing verticals such as healthcare, retail, automotive, and more.
From emails to iPhone apps, direct mail to FSIs, our design team is proficient in graphic design for online and offline communications. Graphic design expertise is used to create numerous iterations of communications for campaigns using dynamic design frameworks. Flexibility is built into designs for production optimization.
Multisensory design using video, motion graphics and sound, this expertise is used for online (websites, social, display ads) and mobile execution. Motion graphics design creates a communication solution that lets consumer immerse themselves in the experience of a brand.
