Assessing the overall health of your customer portfolio, assessing the opportunities for incremental revenue and profit growth, and understanding the most viable and relevant touch points are critical for any marketer to develop the right marketing strategies and plans.
Clear and strategic perspective of consumer opportunities, economic potential and strategic leverage points. Designed to support integrated, cross-channel planning, execution and measurement, our segmentation approach embraces consumer engagement, becoming progressively personalized based on accumulated knowledge at an individual level.
Customer and Prospect Segmentation
Objective valuation of business potential, financial dynamics and risk. Combining financial and consumer data analysis, along with econometric modeling, provides clear direction and guidance for developing ROI-based strategies and program designs.
Econometric Assessment and Scenario Modeling
A clear connection of consumer segments and the appropriate channels for engagement. Dimensionalizes the consumer experience across channels according to behavior and situational context. Our analytic approach integrates touch point data streams with primary research and purchase data to provide holistic perspective for engagement planning and program design.
Touch Point Mapping
Continuously updated perspective of consumers that offer the most economic importance and potential for the brand over time. Our approach combines knowledge of consumer characteristics, engagement, and purchase behavior as the basis for value models that are current and accurate, providing meaningful input for strategic planning and program design.
Lifetime Value Modeling
Identifying and understanding customer characteristics, behaviors, needs, motivations and attitudes is a critical source of insight for tailoring brand experiences that attract, engage and motivate key consumers. Our approach also maps the dimensions of a consumer in action (moments of truth) as they experience a need, search for options and engage a brand.
Customer Profiling and Persona Development
An assessment and understanding of the prevalence, nature and sentiment of social activity and buzz related to a brand or industry by consumer type. Our data partners, tools and methodologies provide strategic perspective and understanding as input for developing social media strategies and advocacy programs.
Social Listening and Profiling