Consumer Behavior Analysis
Multi-dimensional consumer-level knowledge is a fundamental requirement for brands to effectively engage consumers and drive business results. Targetbase integrates and configures consumer data and applies advanced analytics to produces holistic, actionable consumer intelligence at an individual level.
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Comprehensive perspective of each consumer's unique journey over time and across touch points. Provides perspective on how the consumer experience relates to key business objectives of conversion, value, loyalty and retention. Our approach identifies key patterns and events that cause or signal relationship opportunities or threats for marketing intervention.
Actionable perspective on individual prospects within a brand's conversion funnel. Predictive analysis is used to dimensionalize the purchase funnel, develop business rules and algorithms for tailoring communications, and maximize conversion likelihood and the value of individual prospects.
Our approach for identifying and targeting best prospects begins with a segmentation approach that includes economic and motivational (right-to-win) dimensions and that is specifically designed for effective modeling to prospect databases.
Advanced data-mining tools and techniques to identify customers with immediate potential for incidental purchase or revenue and to determine the most relevant and profitable selling opportunity.
Ongoing detection of events and patterns signalling a customer relationship at risk of decline or defection. Our approach is based on developing automated models, driven by seasonally adjusted engagement and purchase history, to detect threatened relationships promptly and to prescribe appropriate marketing responses.
Actionable intelligence that is a basis for tailoring messages and offers for maximum effectiveness and ROI. Consumer motivation and offer receptivity intelligence is combined with propensity scores for key motivational and response behaviors to create brand communications that are most appealing, persuasive and stimulating.
